Skip to content

UPDATE: 9/28 -APPROVED                                               USPS VOLUME INCENTIVE PROPOSED AT 30%

UPDATE 9/28:  The Postal Regulatory Commission (PRC) has approved the USPS' Growth Incentive proposal. Registration will begin in November. Enru will keep you updated on all upcoming announcements and deadlines. 


Today August 11th, the United States Postal Service filed with the Postal Regulatory Commission (PRC) a request to create a new incentive for 2024.

The proposal will be for Marketing Mail (MM) and First-Class (FC) Mail.

Periodicals, Package Services, and Competitive products will not be included.

The incentive will use a mail owner Fiscal Year 2023 (Oct 1, 2022 – Sept 30, 2023) volume to determine a baseline. A minimum of 1,000,000 pieces within each category of MM or FC will be required to qualify for a MM or FC incentive.

For mailers who exceed 1,000,000 in 2024, but did not mail one million in 2023, they will have their incremental volume start at one million pieces, not their FY 2023 volume.

The incentive amount is proposed at 30% of the average postage rate paid on qualifying pieces mailed in the calendar year 2024 that exceed the FY23 baseline of each MM and FC.

The incentive is designed to pay out in three credits that can be used on future mailings beginning in July 2024 and must be used by the end of the calendar year 2025. Distributions are expected in July 2024, October 2024, and either January or February of 2025. All credits may only be used for postage spend on mailings of the same class of mail in which the credits were earned.

Mailers will be able to register their Customer Registration Identifiers (CRID) beginning in November 2023, registration will remain open until June 2024.


Marketing Mail

Included: All Commercial (including Nonprofit) Letter Mail, Flats, Carrier Route Flats, and Marketing Mail Packages.

Not included: Retail EDDM

First Class

Included: All Commercial Letter Mail, Post-Cards, and Flats.

Not Included: Single Piece First-Class, First-Class Parcels


Future updates with technical requirements will be posted to the USPS PostalPro website.

This proposal still needs to be approved by the PRC before it becomes official, we will provide an updated notice when that occurs.

If you have questions about this announcement or any of the other USPS postal promotions, contact our postal optimization team today!